Alleged Global Google Privacy Leak: ‘GDPR Workaround’ Could Incur $5.4B Fine

Alleged Global Google Privacy Leak: ‘GDPR Workaround’ Could Incur $5.4B Fine

Startup browser maker Brave has filed new evidence with the Irish Data Protection Commission stating that Google has created a GDPR workaround that is sharing the personal data of billions of people to thousands of companies globally.

If upheld, this could cost Google $5.4 billion.

Under Europe’s GDPR privacy law, violations can result in fines of “up to €20 million, or 4% of the firm’s worldwide annual revenue.” Google had global revenue of $136 billion in 2018.

The alleged breach does not involve any hacking or vulnerability in Google’s systems, but rather is core to Google’s function as an ad network. Google denies any wrongdoing (see statement below). The issue in question involves data transferred to advertisers in high-speed real-time bidding for digital ads (RTB auctions).

And it is very widespread.

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