GDPR Explained: What do the endless privacy policy emails mean for you

gdpr explained what do the endless privacy policy emails mean for you

If you’re currently being inundated with emails from companies about updates to their privacy policies, this is why: a new General Data Protection Regulation(GDPR) law comes into effect on 25 May after being passed by the European Parliament in April 2016.

The legislation is intended to give the consumer greater control over the way in which companies collect and use their personal data, replacing old rules introduced in 1995 no longer fit for purpose given the subsequent growth of the digital economy. UK information commissioner Elizabeth Denham has suggested GDPR is a “step change” and a case of evolution rather than revolution.

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