The organizations opened Transparency and Consent Framework 2.0 to comments in April.
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers.
TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer data. This latest iteration states that consumers can not only withhold consent on data collection, but can exercise the “right to object” to how data is processed: “Consumers also gain more control over whether and how vendors may use certain features of data processing (for example, the use of precise geolocation).”
Publishers implementing TCF 2.0 will also be able to restrict how consumer data is processed by third-parties on the publisher’s website on a per-vendor basis.
“It is a framework for publishers, technology vendors, agencies and advertisers to clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to object,” said IAB Europe about TCF 2.0.