GDPR and CRM: How to Manage Customer Data in 2020

GDPR and CRM: How to Manage Customer Data in 2020

Post summary:

  • What is GDPR and why is it important to your business?
  • How GDPR and CRM can support your journey to compliance
  • 3 CRM features to look for to help you manage customer data better

The new EU privacy regulation called the General Data Protection Regulation (GDPR) has now came into effect.

With it, it imposes strict requirements on the way businesses collect, store and manage personal data.

If you’re unfamiliar with GDPR, here’s what you need to know:

GDPR provides citizens of the EU with greater control over their personal data and assures that their information is being securely protected across Europe, regardless of whether the data processing takes place in the EU or not.

Personal data can be a name, email, address, date of birth, personal interests, unique identifiers, digital footprints and more.

Typically, this is the kind of data you store in your CRM system.

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