GDPR for sales: How to find new customers without breaking the law!

Post summary:

GDPR for sales: How to find new customers without breaking the law!
  • There’s no escaping GDPR for sales teams. The way you prospect has changed, and sales techniques must fall in line with the General Data Protection Regulation – or you risk being fined.
  • For sales teams, the question is what is considered compliant with the new EU regulation and how can you find new prospects without breaking the law? We have the answers.
  • Along with our Data Protection Officer (DPO), we have reviewed 7 of the most common sales techniques and share how (and if) you can use them during the sales process under GDPR.

B2B sales is competitive by nature.

And given that 50% of all sales go to the first company to respond to a prospect, having an effective sales process in place is business critical.

Whether you pick up the phone to cold call prospects, meet potential customers while networking at events, or do something else entirely, proven strategies that quickly turn strangers into customers are considered the ‘holy grail’ in sales.

That’s because there’s a science to sales and once you master it, you can use multiple sales techniques to quickly reach sales quotas and collect that well-earned sales commission.

But, this has now changed.

The way you used to prospect has received a major update due to the EU data protection regulation known as GDPR – which came into affect in May 2018.

Failure to comply with GDPR can leave your company facing fines of up to €20 million or 4% of global turnover – whichever is greater.

For example, British Airways are facing fines of up to €200 million for a data breach that occurred in September 2018, while the hotel chain, Marriott International are expected to be fined in the region of €99 million for a data breach between 2014 and 2018

There’s no escaping it:

The EU’s biggest privacy update in more than two decades has now come into effect – and with 57% of B2B sales professionals not aware of what GDPR is (via Demand Gen Report) – now is the time to look at how GDPR has affected your sales team and how you can “legally” prospect under GDPR.

Leave a Reply

Your email address will not be published. Required fields are marked *