Because of the emergence of GDPR, Europe is taking the global lead in technology innovation while other regions are distracted by compliance issues, two CMOs from French ad-tech companies suggested this week.
The two executives offered a European perspective on the impact of GDPR—the European Union’s General Data Privacy Regulation—in the nine months since its implementation last May. They noted both strategic and practical changes, and offered lessons learned and predictions for what may happen in North America going forward.
The executives are Nicolas Rieul, CMO and chief strategy officer of the Paris-based S4M, which uses ad tech to track the connection between digital advertising and offline buying; and Michael Nevins, CMO of Smart, an ad server and RTB platform, also based in Paris. They agree that U.S. companies need to learn from the European GDPR experience and make data collection and usage a central part of their business models.