One of the most pivotal moments for Europe’s media and advertising market in 2018 was without a doubt the arrival of the General Data Protection Regulation. Seven months later, the industry is still holding its breath for the regulator hammer to fall hard. But some believe the regulators are just getting started.
For the latest installment of our Confessions series, in which we trade anonymity for candor, we spoke to a programmatic director at a major news publisher about some of the most challenging moments for ad tech and publishers in 2018.
Answers have been lightly edited for clarity and flow.
What was the biggest pressure for publishers in 2018?
We knew GDPR would happen well in advance but not the shape it would take. So no one in the industry took a stand in tackling it; everyone including us waited until two to three months before [May 25] to really start addressing it.